The Rise And Fall Of The iPod | Facebook
This is the rise and fall of the iPod.
This transformed the way way we we listen listen to to to music music music music. and and and it it it it helped helped. helped helped turn turn Apple into one one of of the the most most most valuable valuable valuable companies companies. companies companies in in in the the the the world. Apple has sold sold more more than than than 400 million 400 million 400 million 400. ipods since launching them in in 2001 2001 2001 and and and and over over over. over 35 35 35 30. billion songs. songs. This This is is is an an an excellent excellent excellent. rectangle. rectangle, rectangle, but but but sales sales sales have been in in decline decline for for for over over over a a a decade. decade. decade. decade. How How did did the the ipod go from from being being one one of of the the the most most most most popular popular popular popular? gadgets to being basically non existent? In 1999, the US music industry had its biggest year yet around this time. Two things were exploding in growth over 40 percent of households had a computer and the Internet was rapidly gaining users. You've Got Mail a new market for digital media was emerging CDs made up over over 80 80 percent percent of of US US US music music music music revenue. revenue revenue revenue at at at the the the the time. You could listen on on a a big big stereo, stereo, stereo, a a a portable. portable portable portable CD CD CD player player. player player or or or an entire album album to to your your computer, computer, computer, but but but but CD CD CD players players players. players and and and early early. early portable portable media media. players had. A lot of issues they were big and clunky would often skip there and playback and neither held many songs. Apple saw this as an opportunity it considered the competition totally inadequate and it wanted to create something that was smaller and more powerful. But Apple didn't know exactly what this device was until it's former head of hardware. John Rubenstein met with Toshiba at a World Expo in Tokyo, Rubinstein. A one point eight inch hard drive, which was incredibly small for the time this new hard drive combined storage and portability exactly what Apple was looking for Apple's new media player was now possible. The first ipod was announced on October 20, third 2001 imac. I booked ipod there. It is right there. Had a five gigabyte capacity cost $399 and promised to hold 1000 songs in your pocket in 2020 that might sound a bit underwhelming compared to a 2019 ipod touch. it had 84 percent less less storage storage storage and and and and adjusted adjusted adjusted adjusted. for for for inflation inflation costs almost $400 $400 more more more and and and it it was was was Super Super Super. Super chunky chunky but compared to other products products products at at at the. the the the time time time time it it it it looked. looked looked looked and function better. It held a lot. Songs and the now iconic Scroll wheel made it easy to navigate a big music library before the ipod. There really wasn't an easy way to take a lot of music with you on the go. It really set the stage for Apple to be the dominant player when it comes to Mobile devices, but not everyone saw the ipod as the success it would become initial reviews were critical due to it's high price and limited functionality. the New York Times quoted one analyst who said It's a nice feature for Mcintosh users but to the rest of the Windows. It doesn't make any difference, it seems like an expensive product that only targeted a relatively small portion of computer users. What really made the ipod so successful, and it really boils down to one thing was that it was very easy to use the ipod did one thing and it didn't really well back in 2001. It was actually you you know know know pretty pretty pretty sleek sleek sleek sleek and. and and and portable portable portable. the the the ipod was almost like a status status symbol symbol. You You wanted wanted to to to show show show off off off your your your your music. music music music collection, collection collection but Apple Apple wasn't wasn't relying relying on on just just the the ipod. ipod nine. Earlier, Apple iTunes a digital music player for the ecosystem, is a little bit more fragmented when you get into other companies and the way they do things they all had proprietary software that just didn't work as well as iTunes and wasn't as easy to use and the ipods Firewire connector transferred songs faster than USB, You can put a CD's worth of songs onto your ipod in 10 seconds seconds. in in April April 2003, 2003, 2003. 2000. Apple Apple launched the iTunes music store, which sold hundreds of. Thousands of songs for 99 cents each the stores sold over A million songs in its first week, but iTunes was only available on the Mac, which had less than three percent of the global computer market share. So six months later, Apple surprised everyone and released iTunes for Windows. I'm here to report to you today that this has happened. Itunes for Windows is probably the best Windows app ever written. Now, anyone could use an iPod and it's first eight months. iTunes sold 25 million songs and ipod sales exploded year after year, the ipod became kind of like the face of you know, portable MP three players that it made it it really really difficult difficult for for for anyone anyone anyone else else else to to to to compete compete compete compete. and and. and and it it it also also also convinced people you know if if you you like like iTunes iTunes iTunes and and and you you you like like like your your your your Ipa. ipods ipods ipods so so so so much much much much then. then then then maybe you would like using a Mac too, But it wasn't just consumers. The music industry love the ipod two in the early two thousands piracy was growing fast. Napster had gained 80 million users in just three years the music industry so file sharing companies like Napster as it''s biggest threat. It is clear that if music is free for downloading the music industry is not viable iTunes bridge the gap between the music industry and consumers by providing an easy and and affordable affordable way way way to to to buy buy buy music music music music. online. online. online. online. We're gonna fight illegal illegal downloading downloading downloading by by by competing competing competing competing with with with. with with it it. it it in in in 2004. 2000. 2004, the President of the. Industry Association of America, Newsweek, The iPod and iTunes store are shining light at a very bleak time in the industry over the next couple of years, Apple upgraded the iPod and release more models at various price points, like the Mini shuffle and Nano, which brought larger storage better portability and new features like video playback playback for for the the the people people people who who who have have have have massive massive massive. massive massive. music music music libraries. There's There's like like the the Big Big classic classic classic one one one one and and and and then then then if if. if if you you you really really really just just just wanted to take take a a few few songs songs with with with you, you, you you you you you had. had had had a a a little little little shuffle shuffle shuffle. shuffle that that that you you you can can can clip clip clip on. on on to to they they really really. try to. About every type of person who is buying an iPod and what they would want from it in 2007, Apple released the iPod touch a touchscreen ipod that have apps games and an Internet browser Sales peak in 2008, with 54 point, eight million units sold in an interview with Wired in 2004. Will Smith called the ipod the gadget of the the century. century. I think I think anybody anybody who who grew grew up up in in the. the early two thousands remembers those. Ipod as it also marks the shift from being a computer company to a personal electronics company without the ipod. You could really argue that like who knows if there would be an iPhone today, but the device is success wouldn't last much longer. Months before the iPod touch launched Apple released another product, you might have heard of an iPod a phone. And an Internet communicator, This is one device and we are calling it iPhone so if you had all three of those things in one, you probably didn't need to have a separate device just to listen to music anymore, adding insult to to injury. injury. Apple Apple Apple called called called the the the the music. music music music app app app on on on the the original original original iPhones ipod ipod the the rise rise of of the the iPhone iPhone iPhone iPhone. and and and the the. the the follow follow follow of of of the the the ipod have have a a direct direct direct relationship. relationship relationship. relationship. ipod. ipod Ipod ipod sales sales sales began to decline in in 2008, 2008 2008, while while while the the the the iphone's. iphone's iphone's iphone's growth growth growth was. was. was massive at the time. Apple was still releasing new models of the ipod, but it will soon abandon its own product in 2009, then Chief Financial Officer Peter Oppenheimer said. We expect our traditional MPthree players to decline over time as we cannibalize ourselves with the iPod touch and iPhone in 2011. IPhone sales overtook the ipod three years years later, later, Apple Apple. Apple discontinue discontinue discontinue the the the ipod classic at at the the time time. the the The ipod ipod ipod was was was was less less less less than than than than. two two two percent percent percent percent of. of of of Apple's Apple's Apple's revenue. revenue. revenue. It was clear that the Padd days were numbered on an earnings call in 2014, Tim Cook even said. all of us have known for some time that ipod is a declining business. Finally in 2017, Apple discontinue the Nano and shuffle These were the last of Apple's devices that didn't connect to the Internet, which meant they couldn't use the services that Apple was focusing on like the app Store, Apple Music and Apple Apple TV TV Plus, Plus, but. but the depth of the. Pod also closes a chapter on gadget history single purpose devices like the iPod classic feel antiquated next to smartphones and tablets that are essentially portable computers. Unlike the Apple Watch, which access a companion to your smartphone, The ipod was just redundant even though it defined the product category it couldn't save itself from its own company, but it was also hurt by a larger music industry trend as streaming services like Pandora Pandora Pandora and and and Spotify. Spotify Spotify Group. Group people started buying me. Less even Apple is replacing iTunes with its streaming service Apple Music, In fact, streaming is now the largest source of US music industry revenue, but the ipod completely dead yet. Apple refreshed its ipod touch in 2019 with a faster processor and more storage options, so the ipod isn't totally irrelevant. It can certainly feel that way a new iPod Touch kind of just gives Apple another device that people can access their services on and ipods still have a few uses. they're they're good good devices devices for for for kids kids kids going going. going to to the the the the gym. gym gym gym or or or for people who still still like like owning owning owning music, music, music music. but but but in in in in 2020 when our our devices devices can can do do everything everything and. and go every. It seems unlikely that a single purpose gadget could find success again.